Wednesday, March 14, 2018
Guess what, another reboot
So much for my ideas. NBC's sister network for the stock market beat, CNBC, will reboot Deal or No Deal. It's a homecoming of sorts because reruns of the show were an audience pleaser on CNBC a long time ago. In fact, DOND was the network's highest rated show for a while.
It's also another entry in a long line of recent game show reboots, as several pundits have noted. Network execs are as risk-averse as most of us, and a proven format will always have a safety-first appeal. CNBC has long been rather schizo in its programming. When prime time rolls around, the cable net ditches its daytime financial news for reality shows and similar entertainment. Howie and friends should fit right into that prime time environment.
The press release promises some tarting up of the old format. Even in its first run on NBC from 2005 to 2008, Deal or No Deal tried a lot of gimmicks to spice up the basic suitcase-opening game. We should probably expect more stunts and tricks on CNBC this fall.