Wednesday, February 7, 2018
Fun with numbers
Among the broadcasters NBC is currently getting the best news from the genre. The Wall and Ellen's Game of Games are doing just fine, thank you, with plenty of viewers (by today's shriveled broadcast standards) and 18-49 ratings comfortably above the dreaded "fractional" zone. ABC's much talked-about game show reboots are looking a little frayed around the Nielsen edges, though the numbers are still semi-respectable. Of course, the genre's famously low production costs are always helpful.
In cable land TBS liked what it saw from Joker's Wild, while Discovery seems much less pleased with Cash Cab. Maybe GSN should have tried the reboot with Ben and his four-wheeled friend. Speaking of GSN, times have never been better - in some ways, at least - for our little game show network. Or maybe it's not so little any more. GSN is regularly landing in the top 25 cable nets on total day household rating (24th in the latest week, according to TV Newser). Could it be all those retiring baby boomers settling in for TV comfort food?
And Match Game reminds me of Buzzr. It would be interesting to get some actual numbers for the oldies diginet. You can guess a few things, like a median viewer age of 104. Okay, slight exaggeration. But from the ads on the network, 66-year-old moi may be less aged than Buzzr's median. I'm not far from it, anyway. Buzzr will try to skew a smidge younger with more recent shows starting this Friday. The diginet is still alive and kicking, which is nice to see.