Friday, June 16, 2017
Emoji like a genius
First impression: it's a goofy but entertaining combo of Idiotest and Pyramid. Which might seem like an odd pair, but you have to watch the show to believe it. I enjoyed the gameplay, even if Emogenius (like Idiotest) is clearly pitched at a much younger demo than grumpy old moi. As we shall see.
The Idiotest part of Emogenius is the use of visual puzzles, those pesky emojis. The first couple rounds of the show featured teams of two trying to guess chains of emojis which added up to Jon Snow (I guessed that one) or other pop-culture people and things (I missed a lot of them).
Pyramid cropped up in the final round of the front game and in the bonus round. In those rounds one team member tried to send clues to their teammate - sound familiar? - but only through, you guessed it, emojis. The show helpfully provided a list of suggestive emojis for the team to use.
Things really got hairy in those rounds. One team had to communicate "Canada" but the sender kept hitting the American flag emoji. Not the best strategy, especially when the show provided a maple leaf emoji, which looked a lot more useful.
All's well that ends well, and the debut ep featured a happily winning team in the bonus round. They went home with ten grand and the thanks of a grateful GSN. Hunter March hosted the proceedings with plenty of energy and the gift of gab.
I said the show aims at the same demo as Idiotest, and the Nielsen Company agreed. The premiere episodes got only so-so viewer numbers in the 300K range but good demo ratings by GSN standards. That's the same combination which has kept Idiotest on the network for years. We'll see if it works for Emogenius.