a deal with Dish satellite service.
Subscribers can now watch Buzzr on channel 245. The most recent estimate I saw for the diginet's actual household reach was 33 million from Fremantle veep Jennifer Mullin last October. With the Dish deal - couldn't resist the alliteration - Buzzr has upped its reach toward the magic 50 million mark.
The linked Facebook post speculates that Buzzr doesn't get any per-subscriber money from Dish. This seems likely because Buzzr is such a narrow niche network. The extra households are no doubt worth plenty to Fremantle.
Maybe I'm just imagining it, but the ads on Buzzr seem to be getting a bit more mainstream. This could mean that more advertisers are willing to look at the diginet, at least those who don't mind an obvious old skew in the audience. Infomercials have also come to Buzzr, so I assume that it's starting to generate a few more bucks for Fremantle.