Saturday, February 11, 2017

Final match?

I'm starting to wonder how long audiences will be getting ready to match the stars on ABC.

Nielsen is frowning on the alphabet net's (warning, Variety speak) reboot of the greatest game show ever. The ratings for the latest Match Game ep on February 8 were noticeably anemic compared to the rest of ABC's Wednesday lineup. The cancellation bear smells blood...

ABC shows with total viewers and 18-49 ratings, Feb 8
The Goldbergs 6.1M 1.8
Speechless 5.5M 1.6
Modern Family 7.3M 2.3
Black-ish 5.3M 1.5
Match Game 3.5M 1.0

You don't have to be a math wiz to spot the weak sister in this bunch. Match Game also lagged behind all the other broadcast networks in the 10:00 PM hour. As if that's not enough bad news, Match Game is ABC's worst performing game show, too. Even To Tell the Truth, not a Nielsen star by any means, is faring better.

I gave the show a mostly favorable review, and I still don't mind ABC's reboot. Alec Baldwin's version won't make anybody forget the 1973-82 classic, but it's far from terrible. Still, I have to wonder if Baldwin himself may be putting off some viewers. Although he's kept reasonably calm on Match Game, his otherwise abrasive personality and well-known political views could be alienating part of the potential audience.

Baldwin himself sounds bored with the show. In an interview with Esquire - the web site still exists though NBC has put the unwatched cable network out of its misery - he says the MG gig "was not something that's on my bucket list." They're paying this guy two hundred grand per ep?

9 comments:

  1. It's not a good sign for MG so far. And look at the drop off from Blackish. Bug ouchie. I'm starting to think ABC maybe should have waited until summer to continue Match Game. To Tell The Truth, which isn't a ratings hit either looks like it has a better chance at another season than MG right now.

    ReplyDelete
  2. Maybe I'm just a little sore over Baldwin's dismissive attitude in that interview. The guy gets a ridiculous amount of money to host a reboot of the best game show ever, and he acts like it's nothing special. Aaarrrrggggh.

    Anyhoo, it may be possible for MG to survive with a 1.0 18-49 number and three and a half million viewers. Except for Baldwin's salary, the show can't be that expensive. But the numbers sure don't look great.

    ReplyDelete
    Replies
    1. I don't hear Steve saying that Feud isn't special to him. I've heard a couple times from him that he credits that show for reviving his career.

      Delete
    2. Speaking of Feud, I saw on their Twitter page that the Celebrity version is already taping. At least ABC is being smart and saving it until summer.

      Delete
  3. Honestly, I enjoyed the show a lot in its first season, but this time around it feels like it's lost some of the spontaneous fun and energy. Alec's apparently more dismissive attitude towards the show might explain some of that, though I also feel like they should have established some regulars after last season.

    That said, it might be worth giving it one more try during the summer, together with the other game shows again.

    ReplyDelete
    Replies
    1. Spontaneous fun? I missed that in season 1. Alec's jokes came off as scripted and forced. And the spontaneity of booze-fueled celebrities, some of them not worthy of the title celebrity, wasn't much fun to watch.

      Season 1 was a lot like reading this blog, actually.

      Delete
  4. Just a reminder to avoid obscenity and profanity. I had to delete yet another comment from HD because he apparently can't read the comment policies at the end of the blog.

    ReplyDelete
  5. Yeah, I heard from some friends that they cannot stomach watching him given his political activism. Maybe if he is switched out, the ratings would rise. As for who to replace him with, I'd suggest Craig Ferguson (yes, yes, I know, it won't happen), Colin Mochrie, or Ryan Stiles.

    ReplyDelete
    Replies
    1. I'd vote for George Snuffaluffagus. (I can't spell his name.)

      Delete