Saturday, February 11, 2017
Nielsen is frowning on the alphabet net's (warning, Variety speak) reboot of the greatest game show ever. The ratings for the latest Match Game ep on February 8 were noticeably anemic compared to the rest of ABC's Wednesday lineup. The cancellation bear smells blood...
ABC shows with total viewers and 18-49 ratings, Feb 8
The Goldbergs 6.1M 1.8
Speechless 5.5M 1.6
Modern Family 7.3M 2.3
Black-ish 5.3M 1.5
Match Game 3.5M 1.0
You don't have to be a math wiz to spot the weak sister in this bunch. Match Game also lagged behind all the other broadcast networks in the 10:00 PM hour. As if that's not enough bad news, Match Game is ABC's worst performing game show, too. Even To Tell the Truth, not a Nielsen star by any means, is faring better.
I gave the show a mostly favorable review, and I still don't mind ABC's reboot. Alec Baldwin's version won't make anybody forget the 1973-82 classic, but it's far from terrible. Still, I have to wonder if Baldwin himself may be putting off some viewers. Although he's kept reasonably calm on Match Game, his otherwise abrasive personality and well-known political views could be alienating part of the potential audience.
Baldwin himself sounds bored with the show. In an interview with Esquire - the web site still exists though NBC has put the unwatched cable network out of its misery - he says the MG gig "was not something that's on my bucket list." They're paying this guy two hundred grand per ep?