Saturday, January 21, 2017
Idiots and divisions
Even allowing for a peak viewing month and a Harvey Feud lead-in, Divided did just fine in its debut. The 9:00 PM ep got 424K viewers and a 0.09 18-49 rating. The 9:30PM ep got 451K and 0.10. The build in the second ep and the nice demos (for GSN) bode well for the new show.
The new eps of Idiotest posted pretty much the same figures. 411K viewers and a 0.11 18-49 rating at 10:00 PM, and 421K and 0.11 at 10:30 PM. The puzzle fest has hung around for a good long time with such ratings. If Divided can stay in the same Nielsen zone, the quizzer may have a nice future on GSN.
To state the obvious, GSN can use game shows that get okay demos and 400K+ viewers. The network needs to lean a lot less on Harvey Feud. At least the early returns for both Divided and the new season of Idiotest are a lot more upbeat than the awful flop Window Whatnot or the disastrous return of Hellevator.