Wednesday, November 2, 2016
Our little game show networks
GSN's viewer averages for October were 345K/253K prime time/total day. Pretty bad compared to earlier this year. In the second quarter, for instance, the averages were 469K/311K. The disasters with Hellevator and Scare Tactics took a toll. If nothing else, just getting rid of those turkeys should help the November numbers, though Window Whatever looks like a loser.
Buzzr rotates shows in and out of the slots that aren't taken up by Match Game, Family Feud, the black and white trio, and Let's Make a Deal. Even if there aren't many of those slots on weekdays (only four hours, in fact). In the interview with TV News Check, Fremantle exec Jennifer Mullin got a little defensive about how Buzzr uses the same shows for almost all of the weekday schedule. But the direct response advertisers want shows that make the phones ring, not obscurities that only a handful of game show fanatics remember.
As for Bob Barker and The Price is Right on Buzzr, Fremantle has all the eps in the world available. I'm sure they could put together a package for Buzzr that Barker wouldn't mind. CBS might be another matter, though once upon a time they did allow TPiR reruns on GSN. Again, it's hard to think of an old Fremantle game show (not already on Buzzr) that could boost the diginet significantly...except Barker TPiR.