Friday, November 11, 2016
New heights in social science
I never knew NPR had a social science correspondent, but they do. He's named Shankar Vedantam, and he recently reported on the latest breakthrough in his field. There's a trend in Jeopardy Daily Double wagering. Contestants tend to bet more when the DD pops up from a higher money amount. Yep, bigger bets tend to happen on $2,000 DD's instead of $800 DD's. They call it "anchoring" and you can read all about it at the link.
Nice to see that our little genre is providing fodder for academics who have to publish or perish. A while back I noted a study of the Brit game show Divided - soon to surface in a GSN version - that found no first-mover advantage. (In case you were thinking of moving first on the show.)
Even academics understand that a study of a popular game show will attract more attention than a technical treatise on an obscure seven-syllable subject. Just about everybody has seen Jeopardy at one time or another. We've all watched contestants furrowing their brows or curling their lips (see the screenshot) when that DD sign comes up. And now you know that anchoring is at work.