Saturday, October 22, 2016
I once referred to the "nuclear option" for GSN, if Buzzr ever showed signs of becoming a serious competitor. That option would be acquiring recent eps of Wheel of Fortune, something that Fremantle-owned Buzzr can never duplicate.
Well, GSN has gone and acquired the 2013-14 season of WoF. Does this mean they're going nuclear on their budding competitor in diginet land? I dunno, it probably just means that GSN's total day averages have been heading south lately, which is certainly true.
What would be a similar nuclear option for Buzzr to make itself into a real competitor for GSN? My guess is Bob Barker eps of The Price is Right. I have no idea if Barker TPiR is ever coming to Buzzr, but it would make the same kind of splash that Johnny Carson's Tonight Show made for fellow diginet Antenna.
A recent interview with Fremantle exec Jennifer Mullin revealed that Buzzr is currently available in 33 million households. They want to get that number up to 50 or 55 million. Barker TPiR is the kind of major property that might get them there. We'll see.