Wednesday, October 5, 2016
GSN's favorite demo
To be blunt, I think this crazy demo desire has led the network into some flat-out wrong programming decisions, like getting rid of The Chase and Mike Catherwood's Chain Reaction - two superb shows and solid Nielsen performers - in favor of stuff like Steampunk'd and Window Whatever. So it was with a sneaking wish for bad numbers that I asked Douglas Pucci for the ratings on GSN's Hellevator marathon last Friday (September 30).
To say I got my wish would be an understatement. Douglas' reply...
GSN 9/30, in total viewers (adults 18-49)
9:00 Hellevator 150K (56K)
10:00 Hellevator 79K (37K)
11:00 Hellevator 96K (34K)
Sure, these were reruns of the first season, which ended in a smoking Nielsen wreck. But even I didn't think the show would turn in these all-time wretched ratings. It's obvious that Hellevator mainly appealed to the nonexistent demo. (The first hour "benefited," if you can say that, from a Harvey Feud lead-in.) The numbers were so godawful that they crushed GSN's weekly averages, as I noted in my post yesterday.
Thing is, I don't mind Hellevator that much, compared to some of the other demo chasers the network has tried. At least it's a game show, even if it's a slow-paced and goopy one. Who knows, maybe Hellevator's new season this week will get better numbers. It could hardly do worse. But why doesn't GSN just run shows that get viewers, and then worry about demos later?