Tuesday, March 29, 2016

Ratings: the sun takes a toll

Every year they screw around with the clocks, and every year Pat and Vanna and Alex pay a price. Not to mention the hoops tournament in March. The double whammy - no whammies! no whammies! - of Daylight Savings Time and NCAA preemptions crushed Wheel of Fortune and Jeopardy in the week of March 14-20. TV News Check has the much bashed household ratings...

Family Feud 6.4 - down a couple ticks itself but gets the top spot by default
Wheel of Fortune 6.0 - down ten ticks thanks to the clocks and the hoops
Jeopardy 5.7 - down eight ticks
Millionaire 1.3 - flat in its non-affected timeslots
Celebrity Name Game 1.3 - flat

Am I the only one who's tired of getting out the ladder twice a year to change all the clocks in the house? I know a couple of game shows that would like to end Daylight Savings Time forever. I'm not a hoops fan, either.

As the weekly reports have rolled in, GSN has clearly enjoyed a very nice March. The final numbers for the month confirm the trend. 441K/324K/461K viewers prime time/total day/extended prime time. The network ranked 38th, 31st and 33rd in the windows.

8 comments:

  1. Maybe CBS affiliates at this time of year should start showing those game showd in the morning before The Price is Right on days they show the 2nd, 3rd round & the Sweet 16 that's why ratings took a huge hit for Game Shows

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  2. You seem so sure of DST playing a part, do you have the numbers from prior to 2007 when the clocks didn't change until after March Madness was over?

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    1. Nope. But as the linked story from TV News Check points out, ratings were generally down across the board for all syndie genres on all networks. Also, Broadcasting and Cable points out that Daylight Savings Time resulted in lower levels of people using television in general. It wasn't just hoops on one network.

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    2. NCAA preemptions, DST, and warmer weather usually get the syndies at this time of year. I think Wheel and Jeopardy air on most CBS affiliates, so those numbers took a dive. If Wheel and Jeopardy air on a CBS affiliate, my guess is they would air them at late night. I don't think they would air Wheel at 9 am or 10 am. Jeopardy they would, but not Wheel. I know Feud airs on those affiliates, but the show has been in reruns since late February. Don't know what's up with Celebrity Name Game. They have been showing season 1 repeats lately.

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    3. Either way they just need to move to another local affiliate during that time next season

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    4. In my Dallas-Fort Worth area the CBS affiliate KTVT moves Wheel to their duopoly station KTXA during the NCAA preemptions. But this still probably hurts the ratings by disrupting normal viewing patterns. Jeopardy is always on KTXA and is not affected by the preemptions.

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    5. That's weird how that works in certain areas

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  3. I think I’ll have to side with that phrase correlation is not causation. Another great reason overall TV viewership is down in this period is Spring rerun season.

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