Wednesday, November 25, 2015

Let's play GSN exec

You never know what those tricky programming execs at GSN are going to do.

A few days ago GSN sent out a schedule that said the last two eps of Hellevator would get burned off on the same night, December 9. This seemed logical because the show, after an encouraging start with more than 500K viewers, has collapsed to just over 200K. It looked like GSN wanted to send the show down the hellish elevator shaft as quickly as possible, and then move on.

But wait, there's more...to the ghoulish story. GSN has now corrected the schedule and said that they will stick to the once-a-week timetable for Hellevator. So what in, er, Hades is going on?

Believe it or not, GSN president David Goldhill doesn't regularly (or irregularly) phone me with updates on the latest thinking at our little game show network. But I can take a wild blue guess, based on publicly available demo information about Hellevator. The latest run of the horrorfest got only 215K total viewers, very bad by GSN prime time standards. But 89K of those viewers - nearly half of the audience - were in the Sacred Demo of 18-49. That's been typical for the show throughout its run. Sometimes more than half of the audience has landed in 18-49.

By contrast, the latest ep of The Chase got a much larger total audience of 555K viewers, but less than a fifth of them, 106K to be exact, were in the Sacred Demo. It's obvious that Hellevator skews extremely young by GSN's usual geriatric standards. So are there second thoughts at GSN about renewing the show, maybe with some changes? Like more humor, less gore, more gameplay, less filler? Who knows?

1 comment:

  1. Casey, I just wrote a post on this issue without reading this first but I am glad you also covered it.

    A lot of folks think Hellevator could be renewed just because it skews younger with poor total viewers, but that did not work out so well for Steampunk'd. Hellevator does have a somewhat stronger first five episodes than Steampunk'd, but still well below the network average in total viewers and in decline.

    "So are there second thoughts at GSN about renewing the show, maybe with some changes? Like more humor, less gore, more gameplay, less filler? Who knows?"

    I believe not and they should have figured out those changes already (and aired/ended the show in the more appropriate time of year).

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