got an audience mostly in the 18-49 demo. For a network that sells oodles of ads for AARP and diabetes meds, that's a real stunner. As recently as summer, 2014 GSN got 18-49 numbers that were barely visible in prime time. (Forget about the even more ancient total day demos.)
The problem is that neither show did all that well in total viewers. Both only got 300K or so viewers in all age groups. That's not a disaster for GSN but it's not great compared to the network's recent prime time averages. Of course, if you listen to TV by the Numbers, you hear that total viewers don't mean squat and only the Sacred Demo counts.
I don't want to rehash all the yelps about TV's fixation on 18-49. But it's silly to deny that the fixation exists. You can even see it at our little game show network. Idiotest has always drawn only modest total viewer numbers compared to GSN's overall averages. But Ben Gleib and friends have earned a couple renewals based on their 18-49 showing, which is quite good by GSN standards. My guess is that Hellevator will also get a demo-based renewal, unless the numbers just fall apart.
One other note. It's easy to see why the black comedy Hellevator, with its screams and gore, doesn't appeal to GSN's usual grandmotherly audience. But I'm not sure why Idiotest, a studio-based puzzle game, has a problem with Grandma. Maybe it's Ben's edgy persona.